[John Battelle] Google As Content Company - A Trend Worth Watching
Google As Content Company - A Trend Worth Watching
It's been a while since I've said this, but I'll say it again: Google is a media company, and at some point, most media companies get pretty deep into the Making Original Content business. With the acquisition of Zagat* Google has clearly indicated it's going to play in a space it once left to the millions of partners who drove value in its search and advertising business....
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I still don’t understand why advertisers are willing to pay money to show up for morons, idiots, noobs, etc. — but I guess they can pay money to show up wherever they want. I guess they hope to become more well known among morons, idiots, noobs, etc. — I just wonder what that kind of brand recognition would do for their bottom line.